Agriturismo Pietreionne
April 2021

How to rapidly increase the local visibility of a business by x3

How to dramatically increase the local visibility of a vacation rental business on Google searches by developing a powerful SEO optimisation strategy.


Web Development, Search Engine Optimization


Google and Google My Business

Result 1

Increase in traffic

Result 2

New ranking Keywords

Project Overview

The situation

At the time of contact, the business had a website developed in Flash. The website was no longer visible, as the technology had been blocked by browsers. We analysed the domain history and decided to completely rework the site, studying a tailor-made strategy to increase local visibility on Google.

The budget

It was necessary to rebuild everything from scratch, developing several pages to execute the identified strategy. Thanks to our approach to web design and development, we managed to stay below the market average, presenting a quote that satisfied the customer.


The solution

Create an effective SEO layout to fully exploit the potential of search engines while achieving a simple and intuitive user experience, highlighting the values ​​of commercial activity.

The development

Our process to develop the website:

  • Study of the local sector keywords and the competition
    The first step was to identify the potential and pockets of growth to be exploited on search engines.We conducted an in-depth keyword research identifying the keywords we wished to rank for, analysing the competition simultaneously. We quickly realised that we could grow the website quickly using a performant SEO structure.

  • SEO strategy development
    We started to identify the best structure possible for the website to create a strong SEO layout that could allow the website to quickly gain traction on Google.

  • Creation of the site structure
    We distributed the potential keywords following a specific pattern strategised during the analysis phase.

  • Design Processing
    From a careful analysis of customer specifications and preferences, we provided 8 unique website designs.

  • SEO Optimisation
    We identified the very best strategy for effective distribution of keywords and the correct internal linking between pages, optimising texts from an SEO perspective. We have also developed the texts to highlight the value proposition of commercial activity.
  • Website development
    After client approval, we moved on to website development. We focus a lot on the pre-development phase to provide a website that fully satisfies the customer.


After 50 days, the site was positioned on 95specific keywords for local and potential searches for tourists, bringing the site’s visibility to triple the initial potential.

Thanks to this work, new customers immediately arrived on the site, registering almost 4 potential customers a day from Google searches alone.

Results Google Search Console - Agriturismo Pietreionne

We were able to deliver a new fresh custom design for the business. The website not only attracts more users, but there has also been a consistent increase in conversions You can visit Agriturismo Pietreionne's website here.


Don't take our word for it, take theirs!

Matteo Ciminari

They are very meticulous about every aspects regarding my website. Always very attentive to my needs, they are constantly developing new ideas and strategies for placing my website on the top of search engines. Very friendly, easy and quick communication. Definitely Recommend!

Guitar Teacher

Sabrina di Mauro

The service is excellent, over and beyond the task for what I asked their help. They are kind and committed, at time giving me the courage to believe in my own project. High recommended if you are looking for a wonderful way to improve the volume of your business in a professional and safe manner. I am still been helped by WEM and I have no intention of stopping using their services.


Ily Mataj

WEM Agency has acted with the highest professional standards, going above and beyond the call of duty on many occasions in order to protect my position as a client, at WEM Agency you can find the most high-profile professionals, the quality is one of their biggest assurance goal!

Human Resources

Get in touch today!

Drop us line and let's make something awesome together!

Contact Us

Browse our Packages

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In facilisi malesuada.

Browse Packages