How to dramatically increase the local visibility of a vacation rental business on Google searches by developing a powerful SEO optimisation strategy.
Web Development, Search Engine Optimization
Google and Google My Business
At the time of contact, the business had a website developed in Flash. The website was no longer visible, as the technology had been blocked by browsers. We analysed the domain history and decided to completely rework the site, studying a tailor-made strategy to increase local visibility on Google.
It was necessary to rebuild everything from scratch, developing several pages to execute the identified strategy. Thanks to our approach to web design and development, we managed to stay below the market average, presenting a quote that satisfied the customer.
Three years after the initial development and SEO campaign, the client contacted us again with a new objective: to further improve the site's positioning on Google, while reaching a new, higher-value customer segment.
This posed a unique challenge: although the content already had high SEO performance, the client needed key sections of the website to be restructured and rewritten, aligning the messaging with a more premium positioning. Our goal was to strike the right balance between maintaining the existing ranking performance and adapting the brand voice and content to engage a more profitable audience.
Create an effective SEO layout to fully exploit the potential of search engines while achieving a simple and intuitive user experience, highlighting the values of commercial activity.
Our process to develop the website:
The main challenge was to update significant portions of content without damaging the strong rankings accumulated over the years.
Our team conducted a comprehensive audit, involving:
Every change was performed with precision to preserve organic traction and avoid triggering any SEO regression. The updated copy was designed to blend performance with persuasion, in line with the client's new commercial goals.
After 50 days, the site was positioned on 95specific keywords for local and potential searches for tourists, bringing the site’s visibility to triple the initial potential.
Thanks to this work, new customers immediately arrived on the site, registering almost 4 potential customers a day from Google searches alone.
Despite the structural and content changes, we successfully preserved the SEO performance without any losses. In fact, between 1 June 2024 and 31 May 2025, the website recorded over 5,000 organic visitors, all within a highly specific niche and from targeted search queries, an extraordinary result for a business based in a rural village of just 3,000 inhabitants in Southern Italy.
The site not only retained visibility — it also demonstrated long-term SEO resilience, proving the scalability of our strategic approach.
We were able to deliver a new fresh custom design for the business. The website not only attracts more users, but there has also been a consistent increase in conversions You can visit Agriturismo Pietreionne's website here.
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